lorrainefinan

MTVbase Africa

Lorraine was Art Director on the MTVbase account. The website was to help support the launch of MTV's first ever African continent channel and establish the brand online. The site integrated with MTV's content managed system, provided consumers access to all the latest features on artists, songs and interviews, plus news and competitions. The design reflected the vibrant African brand and colour themes giving continuity across both TV and online.

Successfully increased customer involvement with the TV channel through the site and strengthened the brand beyond the Europe and US to a new region.