Sony - Tekken Dark Resurrection

Lorraine conceptualized the idea behind the new Tekken PSP website which was launched in September. The brief was to promote Tekken on the PSP as a ‘kick ass’ game which users can now challenge anyone, anywhere at anytime. I.e. On the bus, in the bar… The idea was centered on gamers who injure themselves in everyday situations as they are totally immersed in the game and acting out their moves. It was rolled out for the web and PSP itself in 10 different languages.