This was a 3D online playground promoting Disney's new game. This is a great example of team work when its all hands to the pump. The site needed to appeal to the target market of 7 years and above game players and entice subscribers to the game. There was plenty of online advertising required to promote and encourage immediate game play with a 3 day special offers. In its first year Toontown received 750,000 unique visitors. Surprisingly the age range was spanning everything from 7 years to mid forties!